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America
is a diverse landscape. The people
involved in selling a home can be equally
diverse. Choosing the "right" person for
the job is a careful process. Taking the
time to find that person, can not only
save you alot of time, but also,truly sell
your property. Often, people sign with
more than one realtor over many months of
trying to sell. The contract duration can
become a drag on your freedom. The freedom
to choose the right realtor is a luxury,
granted to the intelligent seller. The
following sections are formulas for
success. Our goal is to give you the
essential knowledge to narrow your
choices. This should help you bridge the
gap between what you want and what they
can provide.
 As
you are ready to sell a home, you must be
keenly aware of the kind of market you are
in. Also, you must be prepared to choose
the right representative to do your
bidding. This is not as easy as it seems.
For the Realtors listed with
staterealestate.com, they have gone the
extra distance to locate you! It is now up
to you to decide if they can satisfy your
unique needs. To build confidence in an
agent, you must establish trust. And even
though NO Agent can guarantee a sale, they
can guarantee that they will give you the
best possible service. Handling fine home
transactions requires extensive knowledge
of market conditions, aggressive
promotion, and expert negotiation skills.
Your Sales Associates should possess the
professional expertise and special skills
necessary for selling luxury properties.
The Agents listed in StateRealEstate.com
have reached out into the high-tech realm
of Cyberspace to reach you. They have
shown you just how assertive they will be
in selling your home.
As
you decide who will sell your home,
discover their track record. Discuss the
kinds of homes they have sold in the past.
Whether the properties were condos, single
family homes or sprawling estates, located
in an urban, suburban, or rural market;
enquire as to how they were sold. What
methods did the agent employ to finalize
those sales? Seek a true Real Estate
Professional. You need one who is
committed to providing you with a highly
specialized campaign designed exclusively
to market your fine home. It is not enough
to measure success simply by the sale of
property. To achieve your complete
satisfaction, you must also be provided
with consistent, continuous communication
and professional representation. Don't
hesitate to ask for references when
seeking a realtor. and most of all,
contact those references.
Your
agent should work closely with you in
creating a strategy to meet your
expectations. If you are selling, they
will position your property for a
successful sale with a marketing plan
specific to your property. If you are
buying, they will thoroughly exhaust their
resources to find you the qualities you
are seeking in a residence. In either
case, the plan takes into account your
preferences, your property or needs, and
incorporates a broad spectrum of marketing
activities designed to network buyers with
sellers. This network may entail the all
encompassing Multiple Listings. The agent
may also be well connected in his area.
This can be a great asset in selling your
home. If word of mouth is the best form of
advertising, then your agent's social
personality may be the secret to success.
Get a sense of this by discussing the
kinds of Networking activities affiliate
agents are involved in.
A
brochure highlights the unique amenities
of the property, alerting cooperating
agents and buyers to its advantages.
However, don't be led to believe that this
is a Marketing Plan. The brochure is a
necessary link in the chain of marketing
activity. Its purpose - simply - is to
generate showings. Printed with the finest
quality photos, paper stock and artwork,
the brochure is circulated to a list of
qualified buyers and to other real estate
professionals, creating broad and
effective exposure. It is also made
available at your property. Your selling
agent may mail your property brochure to
targeted members of their database. This
direct marketing method provides your
property the greatest amount of undivided
attention by prospective buyers. Your
potential buyers will surely appreciate
the benefits of something tangible, to
look at when they review your property.
The
most effective form of "open house"
showing comes not from an Ad or Signs, but
from formal invitation to a private
reception. This is an opportunity for
local agents, as well as those who service
"parallel" luxury home markets, to preview
a special home. This is an ideal way to
show your home at its best. Making any
changes to enhance its appearance can
always have a positive effect. Certain
suggestions might be: to have a fresh
smelling interior, freshly painted
doorways, a well kept exterior, watered
driveways, and avoid allowing pets to
roam. Occasionally, an aggressive Real
Estate Agent may want to "sit" on your
home every weekend. Unless your home is a
"showplace", this may not be an effective
means of selling it. No one can put their
daily life on hold, in order to maintain
that perfect "look". Consequently, home
shoppers may be more dissuaded by the "in
your face" approach. A strong selling
approach is to schedule a "private
showing" for truly interested buyers.
This
is perhaps the most under exploited arenas
of exposure. What "The Sign" depicts can
best be described in the sentence,"you
can judge a book by its cover". Who
you choose to sell your home, truly
matters. The Corporate Parent of your
listing Agent brings instant credibility
and confidence to potential buyers. This
marketing tool, though simple, is
nonetheless a powerful incentive, and can
generate as much activity as advertising.
Line of Site for your sign is very
important. Make sure that it is easily
seen in the front of your home. Banners
strategically placed in your neighborhood
can attract travelling buyers. It is not
uncommon for people to visit the area of
their choice when buying a
home.
To
maximize the international exposure of
properties to upper-tier buyers, many Real
Estate Conglomerates advertise in national
and international publications such as The
Wall Street Journal, The Globe, and The
New York Times Magazine. This effect is
immeasurable. The saying, "You cannot
afford NOT to advertise" has merit. The
net effect is Name Recognition. For
Instance, "The Name You Can Trust" might
be the kind of message people receive with
National exposure. In selling a home, this
can be a positive influence. The next
level of advertising is Local. It is here
where many agents can fall short. When
they tell you where your home is
advertised, ask to see the listing. This
will alert them of your seriousness. But,
remember that advertising is costly, and
it is the area where Realtors can
fall short of your expectations.
Offer
to Co-Advertise with your Realtor. Any
extra Ads can only help your exposure in
the Marketplace. One of the most effective
and under-rated Ads are found in the
Largest Newspaper in your area. "The
Classifieds" are a perfect place to post
your Realtor's Phone Number next to an
attractive Ad Copy. An example of such an
Ad might be..."Incredible Value! Price
Slashed to Sell!" As simple and obvious as
that seems, it works! Also, many Cable TV
Networks are now offering Real Estate
Channels. Programs like "TV MART" are
highly specialized and have a direct
audience of Active buyers. Rates can be as
low as $50 to post a color photo of your
home for 5 weeks. For National Information
on such an opportunity, Email
IMAGEMASTER.
Another
way to put your Property on the cutting
edge, is to post photos of it on your
Realtor's Website. This is generally a
service provided by your Realtor's
Webmaster, but if you need such photos
digitized, we recommend contacting
IMAGEMASTER.
Finally, the most high tech approach to
selling is to make a short Video of your
home. This can be duplicated on VHS or
even converted to CD-ROM. If you send your
tape to IMAGEMASTER,
they can master it with titling and
convert it to both formats:VHS and
CD-ROM.
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